Dry January is an annual challenge where people abstain from alcohol for the entire month. This challenge has become increasingly popular over the years. We analysed the drinking data from Pint Please to see how popular Dry January is and what are the best low-alcohol drinks available.
Dry January is related to the sober curious movement which has been gaining fame recently. The sober curious phenomenon refers to a growing trend of individuals who are questioning their relationship with alcohol and choosing to abstain from drinking, at least temporarily. While it is not necessarily about giving up alcohol entirely, it promotes a more conscious and intentional approach to drinking, focusing on the benefits of sobriety rather than the drawbacks of alcohol. The sober curious movement has boosted the creation of sober bars, non-alcoholic drink options in restaurants, and a growing market for non-alcoholic beverages in general.
Is January really dry?
When we are talking about low-alcohol drinks in this article we mean substitutes for standard alcoholic drinks like beer, cider or mixed drinks which have max ABV of 1.2%.
Pint Please users drank 18% more low-alcohol drinks globally during January 2023 than on average in February-December 2022. This kind of peak was visible also in last year’s January. Dry January is real!
There were 15% more low-alcohol brands tasted this January than on January 2022. This shows that the selection of low-alcohol drinks is becoming larger.
1775 different low-alcohol brands were tasted in Pint Please during 2022. So there’s probably something for everybody whether you’re into beer, ciders, kombuchas, seltzers or long drinks.
Best low-alcohol drinks of 2022
Most of the best rated low-alcohol drinks in Pint Please are beers but there are lots of ciders, seltzers, mixed drinks etc. which users drink a lot but do not value them as high as beers.
Most popular low-alcohol drinks of 2022
It is quite evident that the best selling low-alcohol drinks come from big macro breweries. Their products are available in several countries which makes them accessible. AB InBev, Heineken, Diageo make most of the world’s low-alcohol beers. Brooklyn Brewery’s Special Effects IPA is also highly rated in Pint Please.
| Drink | Brewery | Country | ABV | Style |
|---|---|---|---|---|
| Brooklyn Special Effects IPA | Brooklyn Brewery | United States | 0.4% | India Pale Ale |
| Corona Cero | Grupo Modelo (A-B InBev) | Mexico | 0.0% | Pale Lager |
| Heineken 0.0 | Heineken Nederland | Netherlands | 0.0% | Pale Lager |
| Special Effects Hoppy Lager | Brooklyn Brewery | United States | 0.4% | Amber Lager / Vienna Lager |
| Guinness Draught 0.0 | Guinness (Diageo) | Ireland | 0.0% | Dry Stout |
| Budvar Nealko / Free | Budějovický Budvar | Czech Republic | 0.5% | Pale Lager |
| Birra Moretti Zero / La Zero | Birra Moretti (Heineken) | Italy | 0.0% | Pale Lager |
| Punk AF | BrewDog | Scotland | 0.5% | India Pale Ale |
| Estrella Damm N.A. | Damm | Spain | 0.0% | Pale Lager |
| Beck’s Non-Alcoholic / Blue | Brauerei Beck & Co. / Becks (A-B InBev) | Germany | 0.3% | Pale Lager |
P.S. Brewery, remember to register your brewery for FREE and make sure your beers look good in Pint Please.
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